Dialing in on Search Engine Optimization (SEO) for your Paparazzi Jewelry online store can’t be emphasized enough. Google search is used by 85% of consumers for shopping and product discovery, and 75% of searchers click on first page results. What is SEO? Simply put, SEO means ranking high on search results to drive traffic to your jewelry store web pages. SEO is complex with many elements affecting how search engines rank, and identify your site. So how do you get started? Look at what your competition is doing. Search Google for the products and services you sell. Also search for the questions that your customers consistently ask. The first page of Google search results indicates those competitors that are dialed in on their SEO. Answering these questions will help you with your SEO strategy: What pages appear in the search results? Competitors’ home pages, blog posts, and product pages? Do competitor products, images, or logos ap...