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How to improve SEO for your Paparazzi Jewelry Business

SEO for the Paparazzi Consultant
Dialing in on Search Engine Optimization (SEO) for your Paparazzi Jewelry online store can’t be emphasized enough. Google search is used by 85% of consumers for shopping and product discovery, and 75% of searchers click on first page results.What is SEO? Simply put, SEO means ranking high on search results to drive traffic to your jewelry store web pages. SEO is complex with many elements affecting how search engines rank, and identify your site.
So how do you get started?  Look at what your competition is doing.  Search Google for the products and services you sell.  Also search for the questions that your customers consistently ask.  The first page of Google search results indicates those competitors that are dialed in on their SEO.

Answering these questions will help you with your SEO strategy:
  • What pages appear in the search results? Competitors’ home pages, blog posts, and product pages?
  • Do competitor products, images, or logos appear in the image search results?
  • What specific keywords or phrases are used consistently across their site and in their content?
  • What type of content is used to resonate with their audience? Are they producing more tutorials, blog posts, or videos? What is driving the engagement?
Some of the tools I use are Google Search Console, Keywords Everywhere, and Google Analytics
Finally, what are they doing that you aren’t? The answer to this question will help define your SEO strategy. Very briefly – Here are the primary key steps to creating your SEO Strategy:
  • Conduct keyword research
  • Incorporate keywords into your web pages and social media content
  • Write strong meta descriptions
  • Update and analyze your pages and content often
  • Optimize for mobile

A final word for my Paparazzi sisters.  Understand the complexities of branding.  What I mean is simply this.  You are competing with thousands of consultants and PaparazziAccessories.com.  So how will you stand out?  If you are a do it yourselfer then jump in.  There are many good pay for SEO services that are worth it.  Do your homework.  -  Trish
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